Search Engine Optimization Basics
By Amit Kothiyal

What is SEO? SEO stands for Search Engine Optimization. Search Engine Optimization is an ongoing process of getting high placement in search engines at search phrases, relevant to the web content.

Basic of Search Engine Optimization: Search Engine Optimization is a compound process of search engine friendly web design, content management, keyword analysis, search engines & directory submission, link popularity, article submission, and internet marketing for increasing more traffics on web site.

How to Increase Site PR? To know the way of how to increase site PR firstly we should know what is PR. Google PR is the way of shows the importance of web page. No anybody can give guarantee that he can give high PR within one day or one week. Obtaining high PR is an ongoing process, which is going step by step. If you are looking for to got high PR then you should consider on these following things:

Web Design and Content
Meta Tags
Link Popularity
Search Directory Submission
Article Submission

Web Design and Content: Search engine friendly web design and content are the primary prerequisites for effective Search Engine Optimization. Web content must be related to the site content. It should be good without spelling mistakes and users interest.

Meta Tags: Meta tags are the important factor of on page optimization. The major meta tags used in web promotion are Title, Description, Keywords and alt.

Title should include your main keywords and it should be related to the your page content. Site description should be a logical sentence, which describes your business including with keyword phrase. Keywords analysis is a most important and challenging work for site promotions. Selection of accurate and suitable key words can increase traffic on your site and also increase the page rank of your site.

Search Directory Submission: Search engine and directory submission is the main and important steps of increasing Site PR at search engines. You got high PR and traffic on your site by submission in search directories. During submission at search directories should be consider on accurate category related to your website. Directories submission is also the way of getting one-way links to your site.

Link Exchanging: Link exchanging is most important terms of obtain high PR to your site. Generally mostly webmaster use two types link exchanging-one way link exchanging and reciprocal link exchanging.

One way link exchanging is the best way of increase site PR. For one-way link exchanging you can submit site at search directories, blogs submission, article submission. During reciprocal link exchange you should try to exchange link with high PR sites. You should be aware that which page you got link back to your site should not be supplemented by Google.

Article Submission: Article submission is the best and perfect way of got one way link form high pr webpage. Your article should be user interested and more related to the your topics. A nice content article can give high traffics and unique visitors to your site.

Amit Kothiyal
To know more about search engine optimization visit: http://www.tisindia.com/search-engine-optimization.html

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