January, 2003
Security Alert: Fake Email Greeting Cards
Yahoo and Google - New Search Results
SpamNet from www.cloudmark.com
October, 2002
Virus Hoaxes
Who are you doing business with? Check them out!
Google and cached copies
August, 2002
Using Email Signatures
FLASH sites - How to Avoid Search Engine Roadblocks
June, 2002
Calculating Customer Acquisition Cost
Don't Believe the Email FROM Line
Google's Page Rank Formula
April, 2002
SCUMWARE
HOAXBUSTERS
Latest Computer Virus Threats and Global Virus Tracking
How to Check Who is Linking to Your Website
February, 2002
Reliable Web Host - Discount Prices???
Link farm Scam
Search Engines and Paid Submissions
Sticky Sites
Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something. Then there are the threads about the complexity of getting listed and ranked well in important search engines.
All of these dilemmas have the same cure - CONTENT. Content that is pertinent to the subject of a website and updated regularly makes a site "sticky." Sticky sites drive and keep occupied all the visitors you could possibly handle. Search engines drink from the fountain of fresh and interesting content provided by savvy webmasters who enjoy increased rankings and sales....read more
Blogs, E-zines, RSS and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The truth is, there’s no comparison at all, just like comparing apples and oranges.
The second missconception is believing that RSS and blogs are somehow strongly related or even that RSS is good only for delivering blog content. The result of this on one side are marketers who do not see RSS as a full-powered communicational channel, and bloggers on the other side who refuse to see e-mail as a viable content delivery vehicle....read more
RSS Security
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel....read more
RSS Tools
Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources....read more
Web Logs and Website Traffic Analysis
General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.
When a visitor comes to a website, the site has just a few seconds to grab the visitor's interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier....read moreShort Term vs Long Term Marketing Efforts
Search engine optimization pays long-term dividends, but is an ongoing process, as the search engines themselves are constantly evolving their algorithms. The goal of search engines is to provide web surfers the best sites suited to the web surfers' search terms.
Often, changes implemented will not be "seen" by search engines for several months. It is important to follow search engine guidelines and be patient....read more
Public Relations Tips
There are two vehicles for having your company’s information show up in a newspaper or magazine… pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as a form of marketing communications.
While each of these is valuable, a solid news story can give you with a higher ranking on the credibility ladder. Why? Because people understand that an ad is placed by you so are far more suspicious of its veracity. (Recent consumer studies confirm that most consumers think that all advertisements include outright lies and/or misleading information.)
However, articles written by others are viewed as more objective (especially if the author has no stake in your company’s success or failure) and thus, more believable....read more
RSS Marketing
With more and more sites competing for business every day, you need to do everything in your power to increase your online traffic, and RSS will help you get an upper edge.
c] RSS enables you to easily get your content published on dozens and dozens of other sites.
d] It will serve as a platform for ad sales,
e] It will provide advertising opportunities to promote your own business...read more>>
Creative Commons - What is it?
Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.
A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works....read more>>
ci-Interactive accepts article submissions for publication on our travel and leisure portals - Authors and travel writers interested in submitting articles should email patti@cyberisle.com - Currently our portals include New England, Florida, Alabama, Georgia, Islands (worldwide), Florida, California and New York - Florida Fishing, Florida Golf and Florida Outdoors, and Tropical Island Weddings or Unique Destination Weddings. Sites that will be launched in Spring 2006 are Washington D.C., Chicago, Tropical Island Spas, Georgia Golf, and Florida Artist's Gallery. Please check our submission guidelines - click here.
Download Links
One of the great features of working with the web is the ability to download a file by clicking on a link. As most earthlings know, a link is most frequently visible as blue underlined text displayed on a website, or on an HTML email. Links can also be presented as hot spots on an image, or a button which can be clicked.
Sometimes when we click on links, we are magically transported to a new web page. Behind the scenes, we are actually receiving new files from a web server, and our browser software is "rendering" the files on our screen according to instructions contained in the files.
These new files could be served up by the same web server which served up the previous page, or with equal ease we could be receiving files from a totally different location, possibly from halfway around the world! Such are the wondrous ways of the web.
Other times when we click on links, we get a different experience. Our browser offers to download a file and patiently awaits our answer. When we accept and possibly tell our browser where to file the download, the web server sends the file to our computer and a download takes place....read more
Clearing your Cache - What is cache? Plus, step by step instructions and screen shots for CLEARING your cache.
Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.
High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."
Somebody please tell them about Bill Huang....Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers....read more...Search Engine Friendly Sites
Questions to get answered if you think your site is invisible are: 1) Are my keywords relevant? 2) Is the site created “on the go” when a browser requests it? (Some call this a dynamic site). 3) Am I using frames? This is a no no! 4) Are my title and descriptions tags aligned with the content? 5) Was my site created using Java Script? (The search engines ignore Java Script) 6) Does my site have really relevant content, especially on the first page?....read more
Web & Newsletter Article Marketing Blunders Interested in advertising and marketing your web business by distributing ezine and website content? Make any of these blunders and you may cut your response in half...read more about web and newsletter article marketingSEO Content Distribution Linking For Newbies The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start...read more about SEO ContentBuild SEO Links & Web Traffic With Content Distribution Many website owners and SEOs (search engine optimizers) believe that trading links is the most effective way to build the hundreds of links necessary for good search-engine ranking. But there's another way to build links that deserves your attention: content distribution....read more about Building SEO Links and Website Traffic
