According to the Twitter FAQ, "Twitter is for staying in touch and keeping up with friends no matter where you are or what you're doing."

Focus on writing for the human audience first and search engines second.

While search engine optimization is important to your visibility, try writing your content first. Most people don’t write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.....read more »

Social Media - Web 2.0 Optimization

The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media.

Learning about and utilizing these new tools and technologies is essential to establish a dynamic and truly connected Web presence. The beauty of Web 2.0 is that it is driven by the people who use it. Unlike today's Internet, Web 2.0 relies more on a site's popularity among the masses. Incorporating social media optimization alongside search engine optimization enables anyone to establish a truly optimized Web presence—especially if paired with a meaningful message.

The tools available to achieve this optimization are numerous but can seem overwhelming. However, once armed with a general knowledge, it is easy to select the tools and technologies to catalyze the greatest amount of Web traffic.

According to Wikipedia, Web 2.0 "refers to a perceived second-generation of web-based communities and hosted services—such as social-networking sites, wikis and folksonomies—which aim to facilitate collaboration and sharing between users." Additionally, Wikipedia defines social media as "the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact." Thus, Web 2.0 and social media optimization means optimizing one's Web presence in three general ways: Interactivity, Sharing, and Collaboration....read more »

2.Under Optimized and Over Optimized Titles - Title tag is probably the most important SEO technique that you can do on-page. It is always recommended to put your targeted keywords in the Title tag. But in trying to put keywords in the Title tag some website owners and SEO practitioners stuff this tag with more than one instances of the same or similar keyword, which is wrong. I have also seen cases wherein all the site pages have exactly the same Title tag, which is an absolute disaster talking from search engine's point of view.

3.Same Metas on Every Page - One other commonly made mistake is keeping all the Meta description and Meta keywords tag same for all the pages on the site. Each page should have page specific and keyword targeted Meta tags.....read more »

1. Create Search Engine-Friendly Content

Unique web content is your most valuable asset, and ensuring search engines can read it is crucial. Text embedded in images or Flash cannot be read, so make sure you use important keywords, headings, and hyperlinks in plain text form. Instead of using images as navigation links, CSS (Cascading Style Sheets) makes it easy to format those links to look more like 'buttons', thus creating powerful anchor text as well as making it visually appealing. Use heading tags properly and don't try to hide keywords or text by making it the same color as the page background or shrinking it so it can't be seen. Make sure the keywords you wish to rank high for are used frequently in the page copy but within reason.

Now that you've created good content, is it actually being crawled? Copy and paste a page's URL into a search engine to see if it has been indexed. If you've just created the page, it may take a few days to show up. Aside from age, many factors can lead to web pages not being indexed by search engines, such as duplicate content (ie. a printer-friendly version of a page might be indexed and the normal version not, or vice versa); links generated by JavaScript instead of HTML; poor site architecture (ie. using too many sub-directories); lengthy, dynamically generated URLs using special characters; and orphaned pages.

2. Choose Your Keywords Wisely

One of the first steps of SEO, this one needs to be done properly the first time or all your future efforts and promotion could end up being wasted. Start by writing down general terms that describe your products, services or web content. Use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. The goal is to find those niche phrases that your target market uses to find sites just like yours and optimize your site for them. If the phrases do not get enough use by searchers, your profits from ranking for them will be low. At the same time, stay away from general terms that are tougher to rank for (ie. like "art", "computers", "business", etc.) as a great portion of the traffic will be irrelevant and you'll break the bank attaining such competitive phrases.....read more »

WebProNews reporter Abby Prince speaks with Search Engine Guide's Editor in Chief, Jennifer Laycock about Small Business Marketing with Tips for Viral Marketing - View the Video Below

Lots of people ask for tips on building a follower base in Twitter. If you are wondering about this, you should also ask youself another question: what's your goal? My colleague and I are both avid Twitterers. However, we Tweet for entirely different purposes, and our communities of followers is radically different because we have different objectives.....read more »

LinkedIn: This has been the steady, reliable, social networking platform that's very career and job focused. Your profile consists primarily of your job history, without much flexibility to promote your business. If your target market consists of corporate types, this is probably the social networking platform for you. You have the ability to add connections in the same way that Facebook provides, and your connections have the ability to submit a recommendation about you if they wish.....read more »

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